By now you should be familiar with the yellow ‘Live Strong’ rubber cancer awareness bracelets. They were popularized by seven-time Tour de France cycling champion and cancer survivor Lance Armstrong. The money from their proceeds goes for cancer research.
If he has planning to pitchfork cancer awareness into society’s consciousness, Lance Armstrong has done a really good job. His rubber bracelets are ubiquitous today, an ever present awareness tool for cancer, and a fund-raising tool for cancer research.
Among cancer awareness bracelets, next to Armstrong’s rubber wristbands come the breast cancer awareness bracelets. However, unlike the ‘LiveStrong’ rubber band bracelets, these breast cancer awareness bracelets come in different colors. The most popular color for breast cancer awareness bracelets is pink.
But why pink? There is a story behind it: Charlotte Haley, a 68-year-old woman, began making and distributing peach ribbons in the 1990s with cards that read: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.” Haley’s daughter, sister and grandmother had breast Acetate taffeta cancer. Self magazine wanted to use Haley’s ribbon but she refused saying they were too commercial. The magazine came up with another color then — pink. Focus groups say pink is ‘soothing, comforting and healing.’ Soon the pink ribbon became the worldwide symbol for breast cancer, and Charlotte Haley’s peach ribbon was history.
The National Breast Cancer Foundation, Inc. says that more than 211,000 women will be diagnosed with breast cancer in America in 2005. Of these 43,300 will die. One woman in eight either has or will develop breast cancer in her lifetime. In addition, 1,600 men will be diagnosed with breast cancer and 400 will die this year. Cotton tape
However, the breast cancer awareness bracelets can come in all colors, a rainbow of them, depending on the organization or charity selling them. These bracelets usually have some message, such as ‘Support Breast Cancer Research And Education’ stamped on them.